Approximately 90% of the mail on programs I've gotten so far has come from the same two schools. As someone with direct marketing experience, I admire their tenacity, and give them credit for achieving half the objective: they're on my radar now. However, I also want to know what kind of database they're keeping so I can advise them about "unsubscribe" options, so it hasn't been entirely successful.
Their persistence makes me wonder about the places I haven't been hearing from, though. At what point do you start setting top schools' advertising campaign into motion? A GMAT score at their median? The score plus a certain amount of work experience? Experience and/or interest in a field they need? Exceptional credentials only? Or do the really big names just sit back and wait for you to come to them?
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